Phronexia

Intelligent decision coach

Turn uncertainty into a decision you can explain.

Phronexia helps growing teams work through difficult decisions — structuring the problem, comparing options, involving the right people and preserving the reasoning behind what you choose.

What you type is never sent to analytics.

See How It WorksEvaluating for an organization?

The decision gap

Growing companies rarely have an information problem.

They have a decision-clarity problem. The numbers are there; what's missing is a shared way to turn them into a choice someone can explain.

  • Too many opinions

    Everyone has a view, and no agreed way to weigh them.

  • Scattered across meetings and chats

    The reasoning lives in a call nobody recorded and a thread nobody can find.

  • Everything routes through one person

    The founder becomes the bottleneck for calls the team could make.

  • No clear rationale

    The decision exists, but nobody can point to why it was made.

  • The same debates repeat

    Settled questions come back every quarter, starting from zero.

How Phronexia works

Four steps from stuck to decided.

You bring the dilemma. Phronexia brings the structure — and keeps the reasoning where you can find it later.

  1. 1

    Tell us what you're trying to decide

    In your own words. Phronexia asks questions until the problem is clear — scope, constraints, who is affected.

  2. 2

    Structure options, criteria and context

    Set out what's on the table and what actually matters, drafted with you and edited by you.

  3. 3

    Compare, collaborate and test the reasoning

    Bring in the people with a stake, see where views differ, and check how fragile the result is.

  4. 4

    Get an explainable decision report

    The options, criteria, assumptions and rationale in one record — with the final call made by a person.

The methods underneath, for those who want them

Behind the guided flow, Phronexia uses established multi-criteria decision methods — weighted sum, AHP, TOPSIS, VIKOR and PROMETHEE — and suggests the one that fits the shape of your problem. You never have to pick one; the report says which ran and why.

A set of AI agents does the groundwork: clarifying the problem, drafting criteria, checking scores for anchoring and other biases, and writing the report. Every output is a proposal you approve, edit or reject.

Decisions across the organization

Start from the decision in front of you.

Six families of decisions growing companies make every month — each with templates that set out what to consider.

From opinions to structured alignment

Disagreement should be visible, not lost in a meeting.

Invite the people with a stake in the decision, collect their views, and make disagreement visible instead of losing it in a meeting.

  1. Invite stakeholders
  2. Collect their views
  3. See where they disagree
  4. Compare the reasoning
  5. Keep a shared record
EvolvingTeam collaboration
Example · shared decision

What ships next quarter?

Visible to the 4 people invited to this decision

CriterionProductEngineeringSales
Customer impact959Split
Effort to build483Split
Strategic fit887Aligned

Engineering · “Customer impact is real, but the effort score assumes the new API. Without it this is a two-quarter build.”

Explainable by design

Phronexia doesn't make the decision for you. It makes the logic visible.

Every recommendation shows its evidence: the criteria and their weights, the assumptions it rests on, how sensitive it is to the judgements you're least sure of, and the rationale — so the people who decide can stand behind it.

Human accountability remains with your team.

Example decision report

Senior backend hire · Candidate A vs Candidate B

Recommendation

Candidate B

Stronger on system design and ramp-up; Candidate A leads on cost.

Criteria and weights

System design30%
Team fit25%
Ramp-up time20%
Cost15%
Growth potential10%
Assumption ·
Start date within six weeks; salary band confirmed.
Sensitivity ·
B stays first unless team fit drops below 15% weight.
Final call ·
Head of Engineering, with the reasons on record.
How this was calculated

TOPSIS, chosen because the criteria mix costs and benefits on different scales. Three interviewers scored independently; one anchoring risk was flagged and resolved before the result was computed.

Decision memory

Don't start from zero every time.

Every decision leaves a structured record: what you considered, why you chose, who took part and what happened next.

EvolvingDecisions accumulate into a searchable record, so a question that was settled once does not get relitigated from scratch.
Example · decision history
Search past decisions
  • Senior backend hirePeople & Hiring · Sep 2026
  • Choose a CRM vendorOperations · Jun 2026
  • Q3 roadmap prioritiesProduct · Jun 2026
  • Enter the DACH marketStrategy & Leadership · Mar 2026

PlannedThe intelligence layer Phronexia is building toward

Over time, decision history shows how an organization actually decides.

Recurring bottlenecks, assumptions that keep turning out wrong, the places teams stop aligning. That layer is not built yet — we say so here, and wherever else it appears.

  • Organizational decision health

    Recurring bottlenecks, repeated assumptions and alignment gaps surfaced across many decisions, not one.

  • Cross-decision pattern intelligence

    Patterns in how an organization decides — where it stalls, what it consistently underweights.

For growing organizations

When complexity grows faster than your decision habits.

Meetings multiply, context gets lost, and more decisions queue behind fewer people. Phronexia creates a shared decision layer — without forcing a heavy governance system on a team that's still moving fast.

  • Scaling past the founding team
  • Several teams, shared decisions
  • Founder as bottleneck
  • Rapid hiring
  • A company in transition

Pricing

Start free. Grow into it.

Plans move along three dimensions, so you pay for how you actually decide.

  • Seats

    How many people take part in decisions.

  • Decision capacity

    How many decisions you run in a period.

  • Capability depth

    How much structure, history and governance you need.

Free

One person, working through a real decision.

  • Guided decision flow
  • Criteria and options
  • Explainable decision report
  • A limited number of decisions
Start Free

Starter

An individual deciding regularly, who wants the history.

  • Everything in Free
  • More decisions
  • Decision history
  • Outcome tracking
Start Free

TeamFor teams

A team that needs the disagreement in one place.

  • Everything in Starter
  • Collaborators on a decision
  • Shared decision record
  • Team templates
Try with Your Team

Business

Several teams, where decisions cross boundaries.

  • Everything in Team
  • Multiple teams
  • Organization-wide decision history
  • Administration and roles
Start Free

Enterprise

Organizations with governance, security and deployment requirements. Custom terms.

Talk to Sales →

Prices are being finalized. Starting free needs no card.

What decision are you stuck on right now?

What you type is never sent to analytics.